In a world where time is our most precious commodity, the frustrations of waiting for a menu or having trouble placing an order in a restaurant have become all too familiar.

The post-Covid era brought with it new challenges for the hospitality industry: staff shortages, higher energy costs and lower margins.

To address these issues, a team of HoReCa industry experts from Barcelona and Milan was assembled. We create cutting-edge technology to streamline everyday business tasks and elevate customer service to new heights.

Our goal is to redefine hotel experiences around the world.

Join us on this journey of innovation to revolutionise the way businesses operate and customers enjoy their leisure time.

Together, we will shape a new era of service and satisfaction.

The Pick & Pay team



Through numerous conversations with business owners, we discovered a common obstacle to digitisation: the abundance of products focused on a single part of the business.

Our mission is clear: to offer the HoReCa sector an end-to-end solution powered by the latest user-friendly technologies. Our goal is to bridge the communication gap between businesses and their customers, facilitating digitisation and creating a more connected hospitality industry.



Imagine a future in which companies can better connect with their customers and properly understand their needs in order to offer them the best possible experience.

Imagine being able to offer each customer a personalised service based on their preferences. Wouldn't that be great?

PICK & PAY APP SL. | B10619526
Carrer de Calabria 149, Entresuelo 1, 08015
Barcelona, Spain